what is marketing-mastery-plugin fr?

Marketing Mastery is a plugin for Claude Code that adds 18 packaged skills covering marketing strategy, so an AI assistant using them can act more like a trained marketing consultant. The skills span B2B and industrial marketing, launching new and innovative products, and digital era topics like software as a service, platform businesses, and cloud pricing, along with shared tools for strategy, the marketing mix, growth metrics, and sustainability. The suggested way to use the plugin is to start with a diagnostic skill that figures out what stage a brand is at, from before launch through growth, maturity, decline, or an attempted comeback, and separates that stage from any specific problem the brand might have. That diagnostic then points toward the right set of skills to use next. From there the skills are meant to be used roughly in order: understanding the market, deciding on strategy, planning the marketing mix, then handling a launch or growth push, and finally pulling everything together into one finished plan using a capstone skill. The 18 skills are grouped into tiers. Early tiers cover analyzing the market environment, choosing which customer segments to target, designing a value proposition, and sizing the market opportunity. A middle set of skills covers pricing, distribution channels, and communications planning. Other tiers focus on business to business buying behavior and account based marketing, on launching innovative or new products, and on digital business models and growth metrics for software companies. A final tier covers acquiring and keeping customers over time and marketing sustainably in a circular economy. The last skill in the set assembles everything the other skills produce into one finished marketing plan document. To use the plugin, a person needs the Claude Code command line tool installed. It can be added directly from GitHub with a plugin marketplace command, or by cloning the repository and installing it locally, and it can be removed the same way at any time. The author states the skills are based on university marketing course material and cross checked against academic and industry writing on the topics they cover. The project is released under the MIT license.